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Why are customer reviews so important (especially during Covid-19 lockdown)?

Why are customer reviews so important (especially during Covid-19 lockdown)?

The internet has brought all things to our fingertips from buying groceries, booking tickets and holidays.
During this time of lockdown, people will be shopping online for many of their products as well as researching future products to buy once the lockdown restriction eases. Houses, cars and holidays are likely to be on this list.
The internet though has also evolved as a place to read customer reviews, this can help people to determine the services and products they want to buy from people who have already experienced using that company, especially useful during lockdown when people are not as easily able to ‘physically see’ and buy products from shops.
With more than 90% of all customers using online reviews as part of their research at a local and national level, this shows that merely informing a potential customer of the availability of a product or service is no longer enough – consumers want to hear about first hand Customer experiences.

New Property – Parklands Crescent, Bramhope

New Property – Parklands Crescent, Bramhope

A great opportunity to acquire an immaculately presented semi-detached family home situated in a highly popular residential area, literally within easy walking distance to excellent local amenities. Offering an interesting internal layout which has been recently configurated and refurbished to a very high standard

New Property – Moor Road

EARLY BIRD ALERT – A great opportunity to acquire an immaculately presented detached family home of charm and character situated in a semi-rural location on the fringe of the village with a most private south west facing rear garden of a good size, enclosed with extensive lawn and a secluded patio. Offering an interesting internal layout and having been recently configurated and refurbished to a very high standard. No Chain.

‘One month on’ after re-opening from Covid-19  lockdown – David Phillip Estate Agency

‘One month on’ after re-opening from Covid-19 lockdown – David Phillip Estate Agency

Covid-19 has changed the way people work and live, we hope that people are weathering the storm, staying safe and adapting to the new ‘normal’
When David and I opened our Estate Agency business in Bramhope at the end of 2018, who would have thought a little over twelve months on when Covid-19 resulted in a lockdown, a ‘short term’ business pause, followed thankfully by just over a month of our office being open again, we are now working in the new ‘normal’ way too.
I am using this morning (Trudy is back in the office for the first time which is great for us) to reflect on how things have changed in the Estate Agency world and how our business was thankfully future-proofed from the start to allow for a new normal way of working.
People sell houses, enabled by the best technology and modern sales techniques was our mantra right from the start – this is serving us well in the following ways:-

Release of pent-up demand leads to Rightmove’s busiest ever day on May 27th

Home momentum has been building rapidly in the two weeks since the housing market properly re-opened – this had led to a number of records being achieved on Rightmove.
Both the number of visits and the amount of time people are spending on Rightmove has achieved new highs.
On Wednesday May 27th visits exceeded 6 million in a day for the first time, which is up by 18% on Wednesday May 29th last year.
The busiest day for time spent on Rightmove was Saturday May 23rd with over 47 million minutes spent collectively.
In the new survey, Rightmove has found a wave of new buyers now entering the market since before lockdown – of those people who had no plans to move earlier in the year, over a quarter of them (28%) are now saying they are planning to move.

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