The internet has brought all things to our fingertips from buying groceries, booking tickets and holidays.
During this time of lockdown, people will be shopping online for many of their products as well as researching future products to buy once the lockdown restriction eases. Houses, cars and holidays are likely to be on this list.
The internet though has also evolved as a place to read customer reviews, this can help people to determine the services and products they want to buy from people who have already experienced using that company, especially useful during lockdown when people are not as easily able to ‘physically see’ and buy products from shops.
With more than 90% of all customers using online reviews as part of their research at a local and national level, this shows that merely informing a potential customer of the availability of a product or service is no longer enough – consumers want to hear about first hand Customer experiences.