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Selling property through a greater audience and relevant database!

Thursday 07 Mar 2019

Estate Agents who have been in the area for many years, may have an established database, but it is important to check:-

  • how relevant is this for people who are currently looking for a property
  • how many of the intended buyers are due to be archived
  • do they use all the property portals to attract the greatest audience
  • how active are they on social Media

At David Phillip Estate Agents we have invested in the best technology to grow our ‘relevant’ database – Jupix CRM (Customer Relationship Management) is part of the ZPG (Zoopla Property Group) – once someone has registered with us we can set up:-

Property alerts when new property arrives on the market – this is often before the property is posted on Rightmove, Zoopla, Prime Location and On the Market.

Jupix also ensure properties are fully qualified and that your details are sent to people specifically looking for your type of home – rather than being alerted to properties that are not suitable.

If you are a buyer looking for a property then it is important to use an Estate Agent that has invested in all the property portals (databases) and have set up the filters which specifically target your requirements, at David Phillip Estate Agents we use Rightmove, Zoopla, Prime Location and soon, On the Market (live on March 26th)  – the only agent located in Bramhope that uses all the key portals (Zoopla is also in Partnership with Johnston Press or JPI – the Yorkshire Post) – in January alone our properties were viewed on Rightmove alone over 17,000 times and our website was viewed over 122,000 times – this is a huge audience of potential buyers!

As we live in an age where social media is key, at David Phillip Estate Agents, we focus hard on growing our audience on social media – we have over 1,000 followers on Facebook, over 500 on Twitter and our Instagram feed has grown by over 25% in the last month! – we post all our properties on an Early Bird – a property in Creskeld Gardens, Bramhope, reached over 1,300 people through Early Bird  – this was then liked and shared by our followers.

Working closely with other Independent Agents in the region provides us with a network of prospective buyers covering a greater geographical area – we work closely with Hopkinsons in Harrogate.

At David Phillip Estate agents, we understand that it is not just about the size or quantity of applicants you may have on a database it is more important about the quality and relevance of the data, how big your audience is and how you use it to the advantage of the vendors when selling their properties – quickly and at the best possible price.

So, if you are interested in having a free valuation and talking about the size of our audience, the number of eyeballs, our social Media reach or the views on our Property Portals then call David Phillip Estate Agents t: 01134 676 400 w:  e:

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