16th August 2019
Do you know the price your property is currently being marketed at on the main portals of Rightmove, Zoopla and On the Market, and by that I mean the exact price? – one that hopefully ends in three zeros rather than 950.
I read with interest the article on Property Eye today, written by Zoopla Managing Director Charlie Bryant who writes ‘the way agents operate has changed significantly over the last five years, you are no longer reliant on the portals for marketing homes – that is as it should be. Digital Marketing has empowered agents to take matters into their own hands to a far greater extent. Different audiences will also respond in varying ways to the myriad of communications channels now out there and often a message needs to be seen or heard across multiple platforms to resonate.’ He also writes, ‘In May, Zoopla surveyed 2,000 people who have either sold their property in the last 18 months or who were currently looking to move or sell over the next year and a half. An over whelming proportion of these house-hunters (70%) told us that they use a combination of estate agency websites and property portals when searching for their next home. This reflects the savviness of the general consumer in the digital age The research demonstrates that a hybrid strategy when marketing a home is key to maximising eyeballs to ensure it is sold or let out as quickly as possible and for the best possible price.’ Great words from Charlie Bryant, and at David Phillip Estate Agents we total agree:- One Size doesn’t fit all