How to create the ultimate property listing through the use of photography
As a new agent in North Leeds, using great photography is key to us, as is capturing the best images possible, using high quality equipment (a professional photographer) and carefully considering what homebuyers want to see.
Here are a few guiding principles that we use when marketing our clients homes:-
Never scrimp on the cost of a Professional photographer, some agents feel it is part of their role to take the photographs, and true, Smart phones are now advanced, but it is not just about a shoot and grab picture - An Agents time is much better spent communicating with clients.
We always use horizontal landscape views, which are more pleasing on the eye than vertical – although a different set of photographs may need taking for use on social media.
Without furniture then a space is just walls, floors, windows and ceilings - furniture provides scale, lights and adds character – a personality. People decorate their homes to their own tastes, but this does not always appeal to the masses and sometimes the decoration can take over the room – a lick of neutral paint may do the trick prior to photos being taken
A cluttered, messy photo can reflect lazy work from an agent – everything should be removed from kitchen and bathroom surfaces, especially around the sinks.
Old towels are a definite no in bathrooms as are clothes hanging over radiators, and kitchens should be curated with a nice set of dishes, bowls of fruit or flowers.
In some properties it is difficult to photograph an entire room at once, we often move furniture around so that we can capture the perfect angle, photograph through doorways and always keep internal doors open – the TV should never be left on!
Working around the weather is key, but we have some clever sky replacement techniques if the elements are against us and our photographer will always ensure that cars and dustbins aren’t in the shot. Shooting external photos at dusk can give dramatic results – we use dawn to dusk techniques whenever possible which enhance the pictures.
A professional photographer will shadow and colour boost – space and natural light are two qualities home buyers are always looking for.
Only the best photos should be used, buyers don’t want to sift through an entire library of images, d at least 5 pictures should be used to give searchers a flavour for every room, remembering that it is the first two weeks when a new property will get the most viewings.
Detailed views on Rightmove shows how well your agent is marketing your property, at David Phillip Estate agents we averaged 146 viewing per day from October 1st which hi-lihgts the priority we take on getting the best photographs possible for clients.
Lesa Brown, Director at DavidPhillip Estate Agents, Bramhope, Le